A girl at a college party said to her friends: “Tacoma seems full of a lot of, oh you know, those people.”

“What people?” I asked, unsure if these were supposed to be black people, white people, fascists, flag-waving mom & apple pie lovers, Christians, Cambodians, Jews, or whomever.

“…You know, they’re the ones kind of like hipsters only more grown up and have nice jobs and don’t care about stuff.”

Oh, yes, of course those people. Yuppies, she meant. The people who are, as Baudrillard said,

“…not defectors from revolt, they are a new race, assured, amnestied, exculpated, moving with ease in the world of performance, mentally indifferent to any objective other than that of change and advertising.”

– Jean Baudrillard