What goes for commodities also goes for meaning… For a long time capital only had to produce goods; consumption ran by itself. Today it is necessary to produce consumers, to produce demand, and this production is infinitely more costly than that of the goods… For a long time it was enough for power to produce meaning (political, ideological, cultural, sexual), and the demand followed it; it absorbed supply and still surpassed it. Meaning was in short supply, and all the revolutionaries offered themselves to produce still more. Today, everything has changed: no longer is meaning in short supply, it is produced everywhere, in ever increasing quantities – it is demand which is weakening. And it is the production of this demand for meaning which has become crucial for the system.

– Jean Baudrillard, In the Shadow of the Silent Majorities