Two weeks ago I had the opportunity to meet three crew members from Brave New Films. They’re a popular video collective who led a workshop on creating viral videos. The video above was posted yesterday onto their YouTube channel. If you have ever seen any of Robert Greenwald’s films (Iraq for Sale, Outfoxed, Unprecedented, etc.) you have seen Brave New Films. Perhaps their most well-known viral YouTube video is “Fox News Porn“, attacking the myth that Fox is a conservative news organization (that’s a myth?) and eschews sexual deviance. In fact, BNF shows, Fox embraces sexual deviance. But perhaps my favorite BNF mashup is “Fox Attacks Bloggers“. How pertinent?
“In analyzing the spectacle we are obliged to a certain extent to use the spectacle’s own language, in the sense that we have to operate on the methodological terrain of the society that expresses itself in the spectacle. For the spectacle is both the meaning and the agenda of our particular socio-economic formation. It is the historical moment in which we are caught.”