Utopia or Bust

9 thoughts on hipsters

Posted by: lettrist on: May 5, 2009

There is a lot of talk today about hipsters. Here are some thoughts I have about hipsters.

  1. I think fashion is way of expressing yourself, like an artist would.
  2. But the hipster lacks a critique of capitalism.
  3. The hipster fetishizes products of capitalism just like the general public, except the products they fetishize are supposed to be under-appreciated or obscured by others.
  4. The hipster lifestyle is premised on the pursuit of personal sovereignty, achieved through consumption of commodities and the images-as-commodities.
  5. “Hipster counter-culture” does not exist.
  6. Hipsters betray counter-cultures and turn them into commercial enterprise by recuperating the antagonistic, revolutionary or political aspects of them, saving only the cosmetic and aesthetic aspects.
  7. Capitalist production cannot become an authentic cultural resource.
  8. The hipster is a-political. But they will pretend to be political if the social situation requires it.
  9. The omnipresence of hipsterism today is only preparing the next generation for a future full of false rebellion.

4 Responses to "9 thoughts on hipsters"

are you robert deeble?

http://i.feedtacoma.com/deeble interactive/final-solution-financial-dystopia-hipster/

link broken…

http://tinyurl.com/cu7pj2

marketing to hipsters…

1. Don’t be fake. This educated demographic tends to sometimes shun the corporate world and can smell when someone isn’t honest about their beliefs. Don’t engage in a campaign that is outside the credit union’s beliefs and values.

2. Team up with a local, independent band. We live in the Seattle area. Where is better to find great local bands? And how cool would it be to have them playing in your lobby or a TV commercial?

3. Get the local grocers involved. Hand out reusable shopping bags with your logo. Combine with a food co-op for your next campaign or plan an event that involves both of you.

4. Find a local artist. Get a local artist to design one of your debit card options or checks. Feature some of their artwork in your lobby.

5. Become one with the target audience. Make an appearance and host a booth at a local music festival. Think about where they will be, and be there.

http://www.jayray.com/blog/whats-difference/hipster-way-to-finance/

Thanks for linking me to that… I’m sure in new editions of marketing textbooks there are entire sections devoted just to marketing for hipsters.

http://www.youtube.com/watch?v=7JMgW080b0o

Man, those JibJab guys crack me up.

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